Mobile Conversion Tracking Made Easy : Episode 25

Episode 25 : Mobile Conversion Tracking Made Easy

Google has proven itself time and again to be one of the best friends advertising could possibly have. Off-line activities such as buying done in stores or even visits alone may soon be tracked. It may seem extraordinary but Estimated Total Conversions, a new tool to enhance campaigns, makes this possible. One feature is cross device conversions that will be trackable.

Source: http://ppcadsthatsell.com/mobile-conversion-tracking-made-easy/

You Get Even Better Data with Facebook Reports : Episode 24

Episode 24 : You Get Even Better Data with Facebook Reports

Facebook is not the 800 pound gorilla in the parlor; it is the one ton gorilla in the whole darn house! This social media platform has been at the heart of advertising almost since the day it was introduced to the general public....
Facebook has always been about social engagement with people having literally hundreds of friends, many of whom are just website acquaintances.

Source: http://ppcadsthatsell.com/get-even-better-data-facebook-reports/

Target the Crowd with Custom Audience of Facebook : Episode 23

Episode 23 : Target the Crowd with Custom Audience of Facebook

There are a number of social media platforms that will attract a select audience....
It is an amazing opportunity for small to medium size business to be more selective when it comes to the audience type viewing established Facebook ads. Custom Audience will permit information regarding prospects and clients to be used by B2B marketers to better label, and describe, an audience for the Facebook ad. Indeed, information can be matched to profiles on Facebook. This will allow for a dedicated audience that would be more receptive to particular advertisements posted on Facebook. There are a number of other uses for the Custom Audience tool that can be of great service to any marketing campaign.

Source: http://ppcadsthatsell.com/target-crowd-custom-audience-facebook/