This Ain’t no Party, This Ain’t No Disco. Adwords is Important : Episode 22

Episode 22 : This Ain’t no Party, This Ain’t No Disco. Adwords is Important!

Let’s all admit something: social media marketing is fun! Forget about all of the data and numbers crunching, the ability to get precise information about demographics and how effective advertisements are is nothing short of amazing. It really does make life a little bit easier, and this is definitely not your father’s marketing world (Thank God!).

Source: http://ppcadsthatsell.com/aint-party-aint-disco-adwords-important/

Awfully Big Changes to Ad Rank : Episode 21

Episode 21 :  Awfully Big Changes to Ad Rank

Change really is the only constant in this world and that includes advertising campaigns. If you are comfortable with the way Google determined Ad Rank, you have to accept that things changed radically several months ago. Google now doesn’t just consider the bid and the Quality Score. The expected performances of the ad extensions are now going to be part of the arithmetic. Please don’t pretend that changes are novel to Google. They have been doing it with Ad Rank all along.

Source: http://ppcadsthatsell.com/awfully-big-changes-ad-rank/

Get a Handle on the Account with the Right Metrics : Episode 20

Episode 20 : Get a Handle on the Account with the Right Metrics

Metrics are the real measure of the success of any account. These are not opinions or subjective suppositions; they are stone cold facts that do not lie. The metrics will offer an idea as to which direction the account is heading in; either positive or negative. They also suggest areas where action to be taken to rectify a bad trend or improve on what is already doing quite well. All account managers are aware that there’s a bushel basket of metrics to think about and look at. There are some that have a far better than average ability to be solid measures of progress.

Source: http://ppcadsthatsell.com/get-handle-account-right-metrics/

Bad Data, Poor Decisions. Be Careful What You Watch : Episode 19

Episode 19 : Bad Data, Poor Decisions. Be Careful What You Watch

Nobody in their right mind wants to do shoot in the dark advertising. There is simply too much chance of poor figures and wasted money to arbitrarily post an advertisement and see what happens. It is why ad testing is done; to narrow the probability of poor sales figures and increase the chances of strong revenue the same time. When advertising manager must keep in mind is that ad testing is like any other statistical tests. Data problems can cause nightmares.

Google allows for some very sophisticated testing of ads that can uncover a great deal of information. However, the old adage of “garbage in, garbage out” will apply to any ad testing. It is how the data is gathered and then interpreted. Here are some externalities that can affect the data collected in any ad testing.

Source: http://ppcadsthatsell.com/bad-data-poor-decisions-careful-watch/

Your Ad Tests are Going to Need Solid Metrics : Episode 18

Episode 18 : Your Ad Tests are Going to Need Solid Metrics

Tight budgets and stiff competition don’t leave much room for mistakes. Those are probably the greatest reasons why AD testing is so important. It takes away some of the uncertainty and allows an advertising campaign to be more rifled and less of a scatter gun affair. Optimal outcomes happens when the testing shows there is one particular ad that really sells and causes major profits to be generated. That is something any advertising manager wants to have happen. The concept of testing is pretty straightforward. You can have several ads running simultaneously and check the results to see which one is the best. That essentially is what Ad testing is all about.

Source: http://ppcadsthatsell.com/ad-tests-going-need-solid-metrics/