Mobile Conversion Tracking Made Easy : Episode 25

Episode 25 : Mobile Conversion Tracking Made Easy

Google has proven itself time and again to be one of the best friends advertising could possibly have. Off-line activities such as buying done in stores or even visits alone may soon be tracked. It may seem extraordinary but Estimated Total Conversions, a new tool to enhance campaigns, makes this possible. One feature is cross device conversions that will be trackable.

Source: http://ppcadsthatsell.com/mobile-conversion-tracking-made-easy/

You Get Even Better Data with Facebook Reports : Episode 24

Episode 24 : You Get Even Better Data with Facebook Reports

Facebook is not the 800 pound gorilla in the parlor; it is the one ton gorilla in the whole darn house! This social media platform has been at the heart of advertising almost since the day it was introduced to the general public....
Facebook has always been about social engagement with people having literally hundreds of friends, many of whom are just website acquaintances.

Source: http://ppcadsthatsell.com/get-even-better-data-facebook-reports/

Target the Crowd with Custom Audience of Facebook : Episode 23

Episode 23 : Target the Crowd with Custom Audience of Facebook

There are a number of social media platforms that will attract a select audience....
It is an amazing opportunity for small to medium size business to be more selective when it comes to the audience type viewing established Facebook ads. Custom Audience will permit information regarding prospects and clients to be used by B2B marketers to better label, and describe, an audience for the Facebook ad. Indeed, information can be matched to profiles on Facebook. This will allow for a dedicated audience that would be more receptive to particular advertisements posted on Facebook. There are a number of other uses for the Custom Audience tool that can be of great service to any marketing campaign.

Source: http://ppcadsthatsell.com/target-crowd-custom-audience-facebook/

This Ain’t no Party, This Ain’t No Disco. Adwords is Important : Episode 22

Episode 22 : This Ain’t no Party, This Ain’t No Disco. Adwords is Important!

Let’s all admit something: social media marketing is fun! Forget about all of the data and numbers crunching, the ability to get precise information about demographics and how effective advertisements are is nothing short of amazing. It really does make life a little bit easier, and this is definitely not your father’s marketing world (Thank God!).

Source: http://ppcadsthatsell.com/aint-party-aint-disco-adwords-important/

Awfully Big Changes to Ad Rank : Episode 21

Episode 21 :  Awfully Big Changes to Ad Rank

Change really is the only constant in this world and that includes advertising campaigns. If you are comfortable with the way Google determined Ad Rank, you have to accept that things changed radically several months ago. Google now doesn’t just consider the bid and the Quality Score. The expected performances of the ad extensions are now going to be part of the arithmetic. Please don’t pretend that changes are novel to Google. They have been doing it with Ad Rank all along.

Source: http://ppcadsthatsell.com/awfully-big-changes-ad-rank/

Get a Handle on the Account with the Right Metrics : Episode 20

Episode 20 : Get a Handle on the Account with the Right Metrics

Metrics are the real measure of the success of any account. These are not opinions or subjective suppositions; they are stone cold facts that do not lie. The metrics will offer an idea as to which direction the account is heading in; either positive or negative. They also suggest areas where action to be taken to rectify a bad trend or improve on what is already doing quite well. All account managers are aware that there’s a bushel basket of metrics to think about and look at. There are some that have a far better than average ability to be solid measures of progress.

Source: http://ppcadsthatsell.com/get-handle-account-right-metrics/

Bad Data, Poor Decisions. Be Careful What You Watch : Episode 19

Episode 19 : Bad Data, Poor Decisions. Be Careful What You Watch

Nobody in their right mind wants to do shoot in the dark advertising. There is simply too much chance of poor figures and wasted money to arbitrarily post an advertisement and see what happens. It is why ad testing is done; to narrow the probability of poor sales figures and increase the chances of strong revenue the same time. When advertising manager must keep in mind is that ad testing is like any other statistical tests. Data problems can cause nightmares.

Google allows for some very sophisticated testing of ads that can uncover a great deal of information. However, the old adage of “garbage in, garbage out” will apply to any ad testing. It is how the data is gathered and then interpreted. Here are some externalities that can affect the data collected in any ad testing.

Source: http://ppcadsthatsell.com/bad-data-poor-decisions-careful-watch/

Your Ad Tests are Going to Need Solid Metrics : Episode 18

Episode 18 : Your Ad Tests are Going to Need Solid Metrics

Tight budgets and stiff competition don’t leave much room for mistakes. Those are probably the greatest reasons why AD testing is so important. It takes away some of the uncertainty and allows an advertising campaign to be more rifled and less of a scatter gun affair. Optimal outcomes happens when the testing shows there is one particular ad that really sells and causes major profits to be generated. That is something any advertising manager wants to have happen. The concept of testing is pretty straightforward. You can have several ads running simultaneously and check the results to see which one is the best. That essentially is what Ad testing is all about.

Source: http://ppcadsthatsell.com/ad-tests-going-need-solid-metrics/

Developing a PPC Bidding Strategy? The Basics Matter : Episode 17

Episode 17 : Developing a PPC Bidding Strategy? The Basics Matter

Advertising mavens love to talk about strategy and of the nuances used to get things perfectly right. That’s great for academic discussions and perhaps a few white papers, but most people in the trenches want information that is going to help direct activity and produce positive results. This means taking a look at the basics and that is true for any PPC bidding strategy. The fundamentals are going to be extremely important....

Source: http://ppcadsthatsell.com/developing-ppc-bidding-strategy-basics-matter/

Anyone Interested in Saving Some Money by Being a Bit Negative? : Episode 16

Episode 16 : Anyone Interested in Saving Some Money by Being a Bit Negative? 

Advertising campaigns have to have a sharp eye focused on the budgets. Audiences have to be investigated and AdWords constructed from site URLs.  All are part of proactive strategies to build and cultivate a steady increase in the audience and visitors to the web location. Unique tactics are part of advertising and while everybody wants to think positive, there are few negative ideas that can save money and produce desired results. They revolve around the concept that Re marketing for Search is much more than a means of using search keywords for targeting audiences.

Source: http://ppcadsthatsell.com/anyone-interested-saving-money-bit-negative/

CPA Bidding Can be Even More Effective for You : Episode 15

Episode 15 : CPA Bidding Can be Even More Effective for You 

Google CPA bidding definitely has its good points but unfortunately the benefits can be very short-term. The bidding conducted will be useful but when the statistics are new then the bids have to be submitted once again. That can be the case with placements, landing pages, and any other data point that is within the given account. Data changes can disrupt things a little bit. Unlike landing pages, bids do not have a long-term life. Consequently, bids should be considered only something that will provide a brief positive result in the course of events. When that is recognized, more time can be spent on developing areas of long-term gain such as the ads, with a little less time spent on worried about bidding.

Source: http://ppcadsthatsell.com/cpa-bidding-can-even-effective/

Estimated Total Conversion Packs a Profitable Punch : Episode 14

Episode 14 : Estimated Total Conversion Packs a Profitable Punch

Advertisers who use conversion tracking in AdWords now have a better tool to get a more complete understanding of the conversions that are the result of using AdWords. It is called Estimated Total Conversions and permits an advertiser to not only see daily conversions such as online sales, but also new conversion types that occur including calls and cross-device conversions.

We know from market activity that consumers don’t stand still for very long. They are all over the board and they are connected to any number of devices with which to shop. That is great for business because it means that a person isn’t restricted to walking into a store or using a PC to make a transaction. At the same time, it can be a maddening experience. The same consumer that starts a purchase on a mobile application could easily finish it on a tablet. This can get very confusing particularly during holiday shopping seasons. What is great about estimated total conversions is that it offers the opportunity to better understand consumer behaviors with some insights that are derived from such activity. It can clearly have a positive benefit for measuring the results of any campaign, or period of activity.

Source: http://ppcadsthatsell.com/estimated-total-conversion-packs-profitable-punch/

5 Ways to Conquer a PPC Campaign : Episode 13

Episode 13 : 5 Ways to Conquer a PPC Campaign

No matter how the strategy is designed for an AdWords account campaign, there are going to be revisions made. The market and consumer tastes change, many times without warning. It is an understandable temptation to make radical changes to better adapt, but it might not really be necessary. Within existing campaigns there are points of light where immediate figures can be generated that increase the bottom line. Account managers must be willing to look back a moment before just surging forward.

Source: http://ppcadsthatsell.com/5-ways-conquer-ppc-campaign/

PPC Ads That Sell Video Podcast : Episode 12

Episode 12: 6 Top Secret Stops to A Successful PPC Campaign

If you have ever gone on a long trip, then you know the importance of having a map. You will want to study which towns you need to pass through along the way, and know what you can accomplish in each of those towns. It is no different when planning a PPC campaign. You need to understand the roadmap so that you can get to your final destination of the best campaign ever.

1. Set Your Objective
2. Find Your Customer’s Pain
3. Create A Story
4. Create Your PPC Ad
5. Run Congruence
6. Arrival

Source: http://ppcadsthatsell.com/6-top-secret-stops-successful-ppc-campaign/

PPC Ads That Sell Video Podcast : Episode 11

Episode 11: Generating A Knockout Keyword List

You already know the importance of keyword research to the success of your projects, but sometimes arriving at the right keywords can be a real struggle. After all, these are the words that real readers type into the search box to get their favourite search engine. It is also the words that the search engines use to determine how to rank your site. If you find yourself struggling to choose the right keywords, make sure you are aware of the tools that are available for you to use.

The Company’s Website
Think Like Your Users
Use Tools

Source: http://ppcadsthatsell.com/generating-knockout-keyword-list/

PPC Ads That Sell Video Podcast : Episode 10

Episode 10 : 7 Steps to Creating An Award Winning Blog

Henry Ford is credited with creating the first automobiles, and yet he said, "I invented nothing new, I simply assembled the discoveries of other men behind whom there was centuries of work". It is the same way when you are choosing to create a blog. You need not create something new, but you must take the work of those who have gone before you and put it together in a way that will impress your customers. If you follow these seven simple steps, then you will be successful at doing that.

Step 1: Own Your Own Domain Name
Step 2: Use A WordPress Template
Step 3: Choose Your Medium
Step 4: Just Do It
Step 5: Make it Easy to Share
Step 6: Build Credibility
Step 7: Allow Comments

Source: http://ppcadsthatsell.com/7-steps-creating-award-winning-blog/

PPC Ads That Sell Video Podcast : Episode 9

Episode 9 : 3 Ways to Create a Keyword List

Google earns over $32.2 billion dollars each year in advertising revenue from Google AdWords. Therefore, it is vital to choose the correct keywords so that you are winning as many bids as possible. In order to build your keyword list, it is vital to consider three important factors.
Relevant
Exhaustive
Expansive

Source: http://ppcadsthatsell.com/3-ways-create-keyword-list/

PPC Ads That Sell Video Podcast : Episode 8

Episode 8 : Cost Per Conversion or Return On Investment?

Many people who are trying to analyze their first AdWords accounts become confused about which way they should measure their account level so that they can make adjustments at the keyword level. There are basically two choices; cost per conversion and return on ad spend. Understanding the difference in the two will allow you to understand which the best choice is for you. Remember, however, that they are not inclusive, so you should look at the other indicator at times.....

Source: http://ppcadsthatsell.com/cost-per-conversion-return-investment/

PPC Ads That Sell Video Podcast : Episode 7

Episode 7 :  Get Out Of Your Photo Rut

Many people spend hours trying to find the right graphic to illustrate their ads.If you have encountered this problem, then you may be stuck thinking about graphics always in the same way. If this sounds like you, then try experimenting with some new ideas....

Source: http://ppcadsthatsell.com/get-photo-rut/

PPC Ads That Sell Video Podcast : Episode 6

Episode 6 :  5 Social Media Sites You Should Be Using

It is vital that you know where your target audience heads to when they are using the Internet. There are literally hundreds of social media sites, but it is impossible for most business people to create custom content for each of them. When arming yourself with this information, you are able to create your brand quicker, recover former clients who may have forgotten about your product and segment your audience based on their preferences. When looking at social media sites, make sure to consider these five choices....

Source: http://ppcadsthatsell.com/5-social-media-sites-using/

PPC Ads That Sell Video Podcast : Episode 5

Episode 5 :  3 Important Factors to Developing Successful Web Pages

85 per cent of the people in the United Kingdom use Google. If you are creating a web page, it is vital that your page appears in the top position when people search for a term, but getting there is not always easy. The reward, however, is very big as the top position gets over 34 per cent of the clicks, followed by 12 per cent for the number two position and 9 per cent for the number three position. While Google will never announce exactly how to get your site to be number one, there are some factors that will definitely help....

Source: http://ppcadsthatsell.com/3-important-factors-developing-successful-web-pages/ 

PPC Ads That Sell Video Podcast : Episode 4

Episode 4 :  3 Tips to Creating Powerful Landing Pages

If you are going to run a successful PPC campaign, then you already know that you need a successful landing page. The page must be user friendly and convince the buyer to convert their interest into buying the product. Each PPC campaign should have its own page. With more customers than ever before using mobile to access the Internet it is vital that the landing page be mobile friendly or you need to create a separate landing page for mobile users....

Source: http://ppcadsthatsell.com/3-tips-creating-powerful-landing-pages-2/

PPC Ads That Sell Video Podcast : Episode 3

Episode 3 :  3 Ways to Write an Award Winning Headline

The most important part of your PPC ad is the headline because it must capture the viewer’s attention. If it does not immediately capture their curiosity, they will quickly move on to the next thing on the page. Therefore, you must use these 25 characters to your full advantage. There are three easy ways to capture the audience’s attention.....

Source: http://ppcadsthatsell.com/3-ways-write-award-winning-headline/

PPC Ads That Sell Video Podcast : Episode 2

Episode 2 :  2 Free Reports to Help You Determine PPC Ad Times

When you run PPC ads, there are many factors that you must keep in mind. One of the most crucial is the best time of day to run your ad. Run it too early or too late and you will miss your target audience completely. At the same time, running it at what initially appears to be the right time of day can cost you too much money. It is a delicate balancing act, but one that you must learn to master to be successful with PPC advertising. Thankfully, there are two free reports that help you determine exactly the right time to run your PPC ads.

Source Article: http://ppcadsthatsell.com/2-free-reports-help-determine-ppc-ad-times/

PPC Ads That Sell Video Podcast : Episode 1

Episode 1

3 Steps to Writing a Powerful Headline http://ppcadsthatsell.com/ Before you write your next PPC ad, your next blog post, or your next newsletter story, pause for just a second and ask yourself how you can craft a powerful headline. Experts have proven that the most powerful words in any written material is the headline because it entices the reader to take time out of their lives and read the rest of the article, ad, or blog.
Follow these 3 steps